Essay on Business

Introduction

In this era, globalization has increased the use of internet and technologies such as computer, mobile phone, TV, satellites etc. in the corporate world and influence the international businesses around the globe. This technological advancement improves the way of communications in the international businesses (Yeo et al., 2020). There are several new ways of speaking, communication and negotiation have emerged in the field of corporate businesses. In order to expand their businesses and stay competitive in an international marketplace, globalisation encouraged corporations to participate in strategic planning. Similarly, culture also influence the business in the international workplace. There are several prospects associated to digital business transformation as transitions linked to the application of digital technology in all business aspects (Pagani & Pardo, 2017). While doing businesses, the respective country’s culture and digital technology both matters and have effective role. 

Technology had changed businesses all over the globe in the age of the internet. Collaboration technologies put virtual organizations back together on ventures and have enhanced business operations such as communication within the organization, recruiting of staff and interaction with clients. Technology helps strengthen the culture of the business by increasing the efficiency of the workers and keeping work easier. Technology also increases employee communication which helps to improve a culture of teamwork and integration. Social messaging tools, video conferences and business chat technologies enable individuals and teams to discuss ideas and work together to solve major issues.

Main Issues of doing business

Technological advancement in this contemporary world of repaid high-tech shifts will continue to increase the future prospect. Technological progress affects organisation's practices and approaches (McLean & Kim, 2019). Competitiveness, sophisticated technology, improving workplace productivity and organizational culture, new management and leadership develop most of the complexities in any company (Kasemsap, 2017.)

In simple terms, culture has been outlined as a set of principles held within a particular social community and differentiating this community from everyone else. There are several cultural dimensions which have developed and followed by different international businesses around the world. The famous cultural dimensions are the Hofstede's and Globe Cultural Dimensions. Moreover, an international business needs people to engage and communicate along all cultural and national territories. Culture plays very integral role in communication and negotiation while doing businesses. Therefore, business personals need to address the impact of culture of the respective country or region where businesses are operating. 

World Trade Organization is an international body that continues to stand for the global business activities between various countries that come from different geographic regions, ethnic groups and cultures. Through different negotiation agreements between such countries, these countries are associated with one another, which makes the countries regulate their business operations systematically and properly. The international business environment is constantly changing, and the international manager provides a myriad of problems and challenges. The world where global managers function is shaped by broad political, legal, technological and social forces and trends. The dimensions of country’s culture designed by the social psychologist Hofstede are widely used by business and management personals, academics and experts to understand and think about cultural differences among different countries and cultures. Moreover, the use of these cultural dimensions to understand about multi-cultural differences presents core problems (Venaik & Brewer, 2016). 

Analysis and Evaluation of Issues addressed

Digital technologies are becoming gradually significant to people, businesses and communities. Searching for details, building relationships with family and friends and exploring the city are by far the most prominent examples of our increasing digital technology dependence (Flyverbom, Deibert & Matten, 2019). International businesses are also influence by digital technologies. Digital adaptations often frame work procedures through automation and develop new opportunities for organizations to reconsider and maximize what they do. Not only is new technology necessary for businesses, it is also critical for country itself. Companies are not allowed to work on old technologies. Technology progresses human performance as people or workers use software for the organization’s gain, in addition to the ethical and moral values.

Despite the incredible potential for global communication, managers and employees trying to effectively continue doing business in a foreign country need to consider how that country's culture influences technology integration. Furthermore, they also need to consider how culture and technology can contribute to the improvement of an organizational framework that gives the organization a competitive advantage in the business world (Bipat, Sneller, Visser & Rouwelaar, 2018). Lack of knowledge of the cultural environment will eventually result in negative business outcomes. Researchers in the field of business called these types of results as the "international business blunders" for the business operations.

Recommendations and Conclusion

Technology has significant repercussions on international businesses. Technological innovation influences a workplace culture, performance and connections and helps to create a dynamic team within a company because staff have stronger relationships in various places. It must evolve and obtain new opportunities in order for a business to grow on the global market.  The Internet allows businesses to move nearly to new markets without the cost of transfer or the threat of establishing a new venture. Technology and culture have a direct impact on each other. When cultures change so does the innovative technology. This shows a very positive results in the business world. For instance, it's a huge improvement to international communication. When technology and culture integrated, it will spark efficiency and collaboration among workers, changing the way individuals operate and communicate in the workplace. Each business is unique, so it may be more applicable to some technology rich business more as compare to other businesses. Nevertheless, regardless of the size or industry of your business, the powerful combination of technology and culture will revolutionize business processes and structures and give business new life.