Essay on Tourism in Destination Country Canada

Tourism industry benefits the country in terms of development.

Tourism in Canada

             The tourism industry contributes to economic growth of the country; tourism also positively influences business in Canada. This industry is a main aspect in the expansion of Canadian business by the traveller’s economy. This is particularly true because of the amount of economic activities that tourism attracts to the country. Tourism is evolving all around the world. Certainly, tourism in Canada generates 90 billion dollars overall economically and provided 1.7 million related jobs, tourism industry is among the few local industries which operates in all districts, provinces, regions and societies (Karagiannis, 2017). The tourism industry is a key feature in developing Canada’s business through the traveller’s economy by creating many morals ​​and advantages; and through the promotion of the product, status, and value of the nation (Lee et al., 2016).

‘Efforts introduced by the Government to boost growth and development’.

               The government of Canada raised and stabilized the funds at 95 million dollars to the entity, ‘destination Canada’ that is recognized for attracting travellers. This initiative provided the company with an incentive to promote business and repose tourists and will be able to help them to launch their social media marketing through which they could target the Americans’ tourists. The government also kept 5 million dollars in the current Budget to motivate the population to explore more of their beautiful country. Through these actions the government of wanted to tell the world that Canada is an alluring country and wanted to have an increase in travel and tourism (Government of Canada, 2019).

The Government made bulky investments to safeguard that visa applications are administered proficiently, and through advancing the processes like screening and biometric at the access points which results in improvised tourists experience at the airports. Moreover, funds were also invested to country's Native tourism business which promises to support the Indigenous Tourism Association of Canada's (ITAC) travel plan (Government of Canada, 2019).

Tourism is developing all over the world

‘Eco tourism’

        Eco tourism is a type of sustained tourism that people experience the natural areas where as maintaining their morale and through education, understanding the culture and customs of these places (Smithsonian.com, 2007).

According to Smithsonian.com, in November 2007, the Government of Canada made it official that it would prevent and protect 10 million hectares of land. This step taken by the Government is a way towards building a state park in East Arm of Great Lake. The country in collaboration with other countries like Finland and Sweden has signed a project for 3 years that is called the Sustainable Model of Arctic Regional Tourism which promises to help arctic tourism companies through resources and incentives. This project has come up with guidelines for tourists to help them explore the natural sites of the country but also to respect the visitors as well as this help the local communities with jobs, use of local transport and travelers trying the local food (Smithsonian.com).

‘Benefits of Ecotourism in Canada’

         According to Rahemtulla & Wellstead, (2001), the population of Canada earned an average of 24,000 dollars. The National Park of Point Peele in which Bird Watchers earned an average household earning of 57,175 dollars which is considered to be more than the ordinary that is 37,827 dollars (Hvengaard et al. 1989). The eco tourists’ sites are not only famous domestically but also internationally (Rahemtulla & Wellstead, 2001).

By implementing the guidelines of eco-tourism of the TIAC meeting of 1992 the savings of Hotel businesses has increased for example Hyatt Hotel saved more than 3 million US dollars yearly (D’Amore, 1992). Some of the examples of eco-tourism developments involve Haidi Gwaii of British Columbia, the Inuit community in Baker Lake and the nonprofit Redberry Lake Pelican Project at Hafford (Hawkes and Williams, 1993 as cited in Rahemtulla & Wellstead, 2001). Not only did the chairman of the hotel enterprises made eco-tourism their main goal but the employees were also of the same opinion (D’Amore, 1992). According to a survey conducted by D’Amore (1992) in which the sample size was 10,000 employees it was revealed that:

• Prevention of the environment is considered a main issue by 96% of the employees.
• 82% of the workers are ready to work for extra hours to support this deed without any reimbursement.
• 92% of the employees would provide their help in executing the eco-friendly practices.

Employment due to Canada's Tourism

‘Creating Middle Class Employment through Tourism Approach

According to Government of Canada (2019),

The Canadian Prime Minister have taken a step forward to improve tourism in the country in order to have an influx of the travellers every year even in the non-seasonal months. The approach involves:

1. To improve the country’s tourists experiences the government invested 58.5 million dollars by the Canadian Experiences Fund. 
2. The government intends to change the way they invest in the industry by creating Tourism Investment Groups in which all the government officials will participate by investing competently whilst fulfilling the needs of the locals and detecting ways to raise money from private sector. 
3. The formation of a new committee that is Tourism Industry Economic Strategy Table will help the government officials and industrialists to work as a team and to rectify tourism industry’s problem as one.

The above stated approaches will help the government to improve the sector and the tourism industry will be able to grow in the country.

‘Statistics’

         The tourism created 4500 additional jobs including 2200 jobs for youth (TIAC, 2014). In the year 2018. The tourism industry employs majority of the youth population in which one in ten is employed (TIAC, 2014), out of the employed citizens (1.62 million), one-third are under the age of 25. The consensus of 2016 entailed that 560,000 youth ages between 15—24 were employed in tourism industry; they constitute 31% of country’s tourism labour force, in comparison to only 13% of the total workforce and population (Tourism HR Canada, 2016). According to Statista, the employment rate of Canada due to tourism was 609.9 (in thousands) in 2000 while it rose to 738.6 (in thousands) in 2017. According to Government of Canada (2019), Melaine Joly (Tourism Minister) stated that, ‘The government of Canada have faith in the tourism industry that it will provide more than 50,000 jobs by the year 2025’.