The demand for the implementation and consideration of CSR among the millennial generation has been growing in the present era, as people have become more aware of social issues (Chatzopoulou & de Kiewiet, 2021). The pandemic of Covid-19 has caused people to switch towards more environment-friendly, socially acceptable and sustainable products, as consumers now consider the sustainability practices implemented and applied by organisations while manufacturing and bringing products into the market (Vătămănescu et al., 2021). Considering the need for sustainable development of products by firms, the United Nations sustainable development goals emphasise the organisations to meet the current needs of society, without impacting the capability of future generations to fulfil their own needs (Fallah Shayan et al., 2022). This relates to the incorporation of advancement to meet the needs of the people of the present, without posing a negative effect on the chances and opportunities for future generations to meet their needs.