Top 10-Innovation Framework
For this innovative and disruptive business idea, we can evaluate through the lens of Doblin's 10 types of innovation framework that provides 10 areas to create exceptionally innovative business ideas (Boyle et al., 2022);
Figure 2: 10- Innovation Framework
Profit Model:
This innovation can be maximised with the leveraging of data and technology to acquire maximum crop yield, this will generate new revenue streams and can develop the possibility of a subscription model or membership to gain access to the platform, its data analytics service or premium features.
Network:
The platform can create the networking of urban farmers, suppliers, and consumers, where increased participation adds value for everyone. The networking can be maximised by collaboration with tech companies for advanced solutions or with local governments for urban space utilization and supply chain integration.
Structure:
The platform will possibly need an organisational structure that implements technology and will need agricultural experts to operate and manage the farms more effectively than the traditional procedures.
Process:
Automated farming and control systems for crops, Artificial intelligence-based pest control or data-driven planting options can be introduced as the new processes for urban farming. This can be achieved by localisation, logistic systems, process efficiency, process automation, and user-generated strategic designs.
Product Performance:
The product performance of the platform can be improved by the quality and productivity of urban farms by integrating sensor technology, real-time data analytics, and precise agricultural tools, to guarantee better yield and resource management.
Product System:
It will be an integration of hardware such as sensors for automated irrigation systems with software that is used for data analysis for farm management to provide a comprehensive urban farming solution.
Service:
The services provided may include real-time crop monitoring, virtual consultations with agricultural experts, and personalised gardening advice to enhance the overall user experience. Further value can be added by the platform's interface of offering community space for agricultural
